JulienSoenen

Julien Soenen

MSc Corporate Finance, passionate about solving problems, taking ideas from napkin to a startup vision and AI-native product building.

◇ Business

MSc Corporate Finance, UGent '25

My degree gave me the analytical lens: financial modeling, market validation, unit economics. But what I actually do with it is ship. I love to shape visions and ideas into products. Find a real problem, build a first version, validate and iterate. Built two full products that way. Stopped both when the conversations with potential users and market professionals told me the market / technology wasn't there (yet).

◆ Technical

Tech-obsessed since day one

I've been solving problems with tech since I was a kid. Jailbreaking iPhones and modding games at 14. That curiosity never stopped, over the years I built a deep understanding of how software, APIs, databases, and AI models actually work together. When AI-native coding tools took off, everything clicked. Now I build real products end-to-end: iOS apps, web platforms, backends - all by leveraging that foundation with tools like Claude Code and Vercel.

When I'm not building: I DJ tech house with a mate under Bauhaus, organize events with Blueprint (co-founder), play hockey at Gantoise, and try to get my golf handicap down. I'm 23, based in Ghent and living with my girlfriend.

What I've built.

Every project started with a real hypothesis and taught me more than any course could. Some are still running, others I stopped after validation.

Bouncer

Validated & Stopped
Problem

Insurance brokers spend days copy-pasting PDFs into Excel to compare policies. Cognitive hell.

Solution

Upload PDFs, get an instant comparison matrix. AI extracts, normalizes, and matches coverage automatically.

Why stopped

15+ broker interviews. 95% don't compare → fixed partnerships with loyalty bonuses. Killed it.

Key metrics

Two-phase AI extraction: first discover the schema, then normalize the data. Handles Dutch insurance jargon automatically. Deployed and functional.

Next.js 15TypeScriptTailwind CSSGemini 2.5 ProFramer MotionVercel

Chaperone

Validated & Stopped
Problem

Retailers lose €100B/year to theft. Their cameras record it but can't detect it.

Solution

CV pipeline that spots product concealment on existing cameras. No new hardware.

Why stopped

Expert validation (consulted Berkeley AI graduate) → false positive rate too high for production retail.

Key metrics

Chained 4 CV models into one pipeline. Built and tested on simulated and real retail CCTV footage.

PythonYOLO 11SAM2MediaPipeGroundingDINOOpenCVPyTorch

PlugAlert

Active
Problem

EV drivers who rely on public chargers have no way to know when one frees up. Keep checking manually, or don't charge.

Solution

Push notifications the moment a charger frees up. Pick your spots, we watch them.

Key metrics

Real-time PATCH updates via OCPI 2.2 protocol. 90% bandwidth reduction through custom optimization. Launching Scandinavia first → free government charger data.

SwiftSwiftUIMapKitSupabaseNode.jsRailwayAPNsOCPI 2.2

Sherpa

In Development
Problem

Voice memos and meetings turn into walls of text nobody reads, let alone acts on.

Solution

AI turns voice into Smart Cards that know what matters for your specific job, with clear CTA's and integrations.

Key metrics

Role Pack system: each profession gets its own extraction schema. 30-second voice memo → structured action card. Full design system and architecture complete. Ready for 2-3 week build sprint.

SwiftSwiftUIGoogle Chirp 3Gemini ProRevenueCat